ONTARIO TOURISM

THE PROVINCE THAT PLAYS HIDE & SEEK

Ontario isn't high on many people's list for places they'd most like to go.  In fact, even among Ontarians, the province has a fairly plain reputation.  But if you look beyond the vanilla wrapper, there's far, far more to it than you might suspect. We positioned Ontario as a province that plays with your mind just a little bit.  We so instead of a commercial, we launched with a riddle.